Case Studies

Client - MAPP, LLC
Client - Tidewater Convenience Stores
Tidewater Convenience Stores
Client - Southern Oil Convenience Stores
Southern Oil Convenience Stores


Kwik Stop

Kwik Stop is a privately owned convenience store chain with 22 locations open 24/7 in Nebraska and Colorado. Our corporate offices are located in North Platte, Nebraska. All of our stores sell fuel, and 15 locations have in-store deli operations on site.

After over 20 years of dealing with the same software company, frustrated by ongoing problems and inefficiencies, it was with VERY much apprehension that we decided to· look for another software company to handle our central office accounting, and also our individual store back office/price book. I really didn't know where to begin.

After contacting some of my peers in the industry, I reached out to ROG and Mark Lotstein. Mark was currently working with another retailer in Nebraska, and I made arrangements to meet with him to discuss the problems and needs of our company. After meeting with Mark, I made the decision to proceed with the initial discovery phase of the project. Once that was completed, the final decision was made to proceed with ROG, and, with their assistance, find a new software provider, and then proceed with the transition and implementation of the new software.

Mark, Rick, and all of their staff, after interviewing several software providers, found a software company that has met our expectations. I, and our entire staff, was very satisfied with the expertise, patience, and understanding of ROG during our transition. As with any project of this magnitude, there are always a few "bumps in the road". However, all issues were isolated, addressed, and corrected in a timely manner.

Please do not hesitate to call me directly if you have any questions concerning my recommendation of ROG, Mark, Rick, and/or any of their staff. I can be reached at (308) 532-7480 ext. 19, and will promptly return any messages left on this extension, and/or you may reach me at

- Dan O'Neill, President & CEO, Kwik Stop Convenience Stores

Aydt Oil/Fastrak Stores

After many years of consideration and a couple of false starts at installing a scanning package, pricebook and automated back office accounting package I finally completed the process in 2012 with the help of Mark Lotstein and Bruce Butler at the Retail Optimization Group.

I have two stores in the St Louis Mo market and have been in business since 1992. These are 5000 square foot stores with food programs, carwashes and branded fuel. I was in great need of a better controls, more efficient systems and quicker access to financial data, basically a complete overhaul of the administrative and financial reporting side of my business. I found the perceived difficulties and all the unknown factors somewhat overwhelming and it prevented me from establishing traction on a decision and process to move forward.

Mark and Bruce where recommended to me by Burklund Distributing and I had my first meeting with them at the Burklund trade show in March of 2012. After several discussions I hired them to manage the process of selecting and implementing a pricebook and back office accounting package. They provided the following services.

  • Evaluation and identification of system needs and standards.

  • Evaluation and selection of software vendor.

  • Management of the build and install of the pricebook and accounting system.

  • Post install monitoring to insure system was working as expected.

We made the software vendor selection in May and installed the system in July. We were up and running quickly and efficiently. The experience and knowledge they bring to the table made for a very smooth transition to the new system. I am very pleased with the services provided by Mark and Bruce. I feel a received true value for the money spent. It is definitely one of the best investments I have made in my business.

- Kevin Aydt, President, Aydt Oil/Fastrak Stores

Apache Oil Company

The Retail Optimization Group has been a great asset to me in my retail locations and my wholesale fuel business. They supply our background screening program which helps us in avoiding bad hires and they have created a handbook and policy manual for better store and employee control as well as something that we are confident will lower our unemployment costs. They are professional, helpful and have always gone the extra mile for us.

We recommend them on a regular basis to our dealers and others who we know can benefit from their help. They are a consulting company that can really help the independent operator, small chain and jobber.

- Faisal Akram, Five Store Operator / Wholesale Fuel Supplier, 
Apache Oil

Wil Dor, Inc.

We own and operate eight locations, lease out a number of other locations and are a jobber. We know our business and manage it well, but when it came to scanning and back office software we kept putting it off because of time and expertise concerns. ROG managed the entire implementation of our scanning and back office software, they addressed everything from scanning the stores to create a price book, working with the software company, our food wholesaler and our POS service company to make sure everything was being handledproperly and they had us up and scanning more quickly and efficiently then we ever would have been able to on our own.Now we are using them to help us get the most out of our software and so far they have helped us with:• Identifying cashier issues through review of error corrects, voids and other tracking• Lower our inventory levels of cigarettes and other products• Remove slower moving and lower margin products• Increase margins across the stores

Recently we had their POS specialist on-site to fix a number of POS issues and do a one on one day of training with our managers - it was a real help for us. We use them for our pre-employment background checks and it has already helped us make better hiring decisions.

Next we are planning on having them work with us on addressing our handbook and some other human resource areas.

- Chuck Bright, Eight Store Operator /
Wholesale Fuel Supplier, Wil Dor, Inc.

Grippo's Mobil

We did not know what software to use for scanning and back office software, we did not know what questions to ask our equipment vendor recommended ROG and they helped us find a software package, they did all of the leg work to get it set up and then helped us make sure we were really using the information. They were worth every penny and when / if we add another location we will definitely be using them again.

- Carmen Grippo, Two Store Operator, Grippo's Mobil

Champlain Oil / Jiffy Mart

The Retail Op Group has been a great tool in our hiring process. We are committed to hiring quality employees and after discovering this background screening service we have been able to identify applicants that were less than honest on their employment application. The background fee is affordable and I have found the checks to be easy to manage and the results accurate.

- Rob Landry, 30 Store Chain / Wholesale Fuel Supplier,
Champlain Oil / Jiffy Mart